Why is a website important?
For businesses, a web site is one of the most important investments you can make. Many business owners have very little, or even no, idea what they’re doing or why when it comes to having a website. So let’s talk about why a good, solid website really matters to your business and how MAIA INTERNET SERVICES can help to build your site to your specifications and within your budget.
1. Your website reflects you and your business.
If your web site looks professional your potential clients will think you’re a professional who has enough clients and enough income to have a professional and solid website. If potential clients visit your website and it looks half finished and made at home then that is how they’ll perceive you.
If you are a web developer or have experience in building websites then you can build your own site, as that will reflect your abilities. MAIA provides ‘hosting only’ plans that you can use. Everyone else should have their website built for them. Having an expert will allow you to glean their knowledge, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get. MAIA can build your site for you to your requirements and ensure your search ‘hits’ are maximised.
2. Your website can attract extra local business.
Even if you are, mainly, a bricks and mortar company, having a solid web site can still mean extra local business. Potential local clients almost always perform searches online first to see who provides your services. Your site, when built well, encourages them to walk into your shop. If they find your competitors’ sites and they look more reputable or solid than yours (or if they have a website and you don’t), you’ll lose business. And, when you’re mentioned in the media or on the internet (Twitter, Facebook and the likes), you’ll need a web site to help people find you.
3. Your web site could mean global business.
Did you ever think about getting orders from different parts of the country or even America or China? Launching a great website means you’ll instantly become a global business, allowing you to expand your client base to a much larger audience. Your website will be visible in almost every country around the world and that means you can now sell to millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.
4. Your web site can generate media interest.
If a journalist is looking for an expert in your field to quote for an article, they are more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business! MAIA has extensive experience in design and structure. If you would like advice on how to present your business online MAIA can offer tailor made solutions for you.
Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business website.
MAIA INTERNET SERVICES offer a whole host of options for your site. From simple hosting so you can create your own site through giving you help to create your own or building a great site for you.